Sta.sh
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Is Liberty Tax a local company, or are there people dressed up as the statue of liberty all across the country? Frustration at my job is always tempered by seeing these people standing on street corners dressed up like this. I saw one today spinning (wtf?) and singing in the snow and freezing temperature. I saw another yesterday that had a giant foam head on, and it was seriously terrifying. And I have to say, people in costumes are likely to make me NOT go to a place. I don't quite follow this brand of marketing.
I saw a man who looked filthy and shady as hell wearing a going out of business sign for a diamond store. That is so odd. I guess it could be a joke that he looks like a bum and they are going out of business, but I think that is a little too subtle to be likely.
I've also seen a person dressed up like a soft drink with a megaphone, but a fast food place is less important than doing your taxes. Costumed capering may be annoying or embarrassing, but it doesn't actively make me question their abilities as a company when all that is at stake is lunch.
The king in Tulsa though, and I'm not sure if he's still around, was a young white guy that would stand outside an electronics store rapping, and was clearly REALLY into it. I was never close enough to hear him clearly, but I like to imagine that he went to the effort of writing relevant lyrics.
Above all, I hope everyone that does this sort of thing gets paid well, because DAMN.
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Stumped 
As far as shady unkempt people holding signs, a lot of times they hire homeless people to do that so they can work and make some money.
I have a friend who used to do it, and she got paid like, $9 an hour.